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Places to Visit for Make-up, Skincare and Fashion in Seoul

By Clementina Hoi Lam Vong

Buyer Persona: K-culture Lover

KDA Internship

South Korea is very famous for not only its popular idols and food but also fashion, make-up and skincare which includes innovative products that could increase your creative expression or improve your skin with minimal ingredients!

Make-up and Skincare

In South Korea, there are many popular stores that sell a variety of make-up and skincare brands together. Most stores that are big will usually have a floor for each, showcasing all the trendiest make-up look, celebrity endorsements and the top ten rankings of skincare products this week.

Olive Young

You may have heard of olive young that went global a few years ago, being the number one within its market. There are 1246 stores in South Korea alone, being available in the popular areas of Seoul such as Myeong-dong and Hongik University. They sell the newest and trendiest products of both make-up and skincare.

*Image from Allure

Store locations: LOCATION - OLIVEYOUNG

Dr Jart + Filter Space

Dr Jart is a one of a kind brand that sells innovative skincare products that can help anyone with their skin troubles. Their flagship store called ‘Filter Space Seoul’ is a unique combination that shows its values and mission in combining science and art. The store showcases a minimalistic design with an unforgettable experience of shopping with purified air in the store along with an ‘air shower’ experience that cleanses you without getting you wet. Their prices are around mid to a higher range.

*Image from ArchDaily

Store Location: 46 Dosan-daero 11-gil, Sinsa-dong, Gangnam-gu, Seoul, South Korea

Stylenanda Pink Hotel Flagship Store

Stylenanda is a brand famous for its cosmetics line 3CE that has been used by many influencers and are suitable for teenagers with its dewy and colourful products. This flagship store looks like an old movie hotel set from Hollywood, giving you every angle to take pictures with and product samples to try on.

*Image from Anagon's Blog

Store Location: 37-8 Myeongdong 8-gil, Chungmuro 2(i)-ga, Jung-gu, Seoul, South Korea

Lotte Duty-Free/ Lotte Department Store

Of course, you can’t miss going to Lotte Duty-Free to see the large range of products from food to cosmetics. The Duty-Free store allows you to get a refund of taxes, giving you perks. They also have a store in Incheon Airport, so you can buy souvenirs for your family and friends before you leave.

*Image from The Korean Herald

Store location (main branch): 81 Namdaemun-ro, Euljiro 1(il)-ga, Jung-gu, Seoul, South Korea


South Korea has a variety of creative and trendy fashion, many coming from celebrity stylings and famous designer such as Ms Gee. It is no surprise that there are so many stores and brands selling unique pieces with many choices and price ranges.


A-land sells both clothing + accessories and some skincare, with clothing from over 80 labels and are popular for their denim wear. They also have a distinct style of vintage and also trendy clothes, making it a suitable store for all your friends to shop together. Their price range is around mid category.

*Image from Apparel Resources

Store location (Hongdae): 29 Yanghwa-ro 16-gil, Seogyo-dong, Mapo-gu, Seoul, South Korea


BoyPlus sells the trendiest fashion items from celebrities and stylists for celebrities actually frequently shop there. The minimalistic design inside the store allows the colourful clothing to stand-out, allowing your creativity to flow.

*Image from Internet Cafe Wordpress

Store location: South Korea, Seoul, Gangnam-gu, Sinsa-dong, Dosan-daero 45-gil, 18-6 2층

Goto Mall

Gotomall is an underground mall in the Seochu-district of Gangnam that sells inexpensive but trendy items such as clothing, but also handcrafted products and more, perfect for those who want to spend on a budget. The whole mall has around 600 stores and also food stalls inside, making it a location that could easily take up a whole day. So be sure to leave more time for this mall.

*Image from Visit Seoul

Location: 지하 200 Sinbanpo-ro, Banpo-dong, Seocho-gu, Seoul, South Korea

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